New York, NYβ
Dorchester
Publishing is proud to introduce its Publisherβs Pledge program, a bold,
new marketing initiative created to launch the careers of the next generation
of genre superstars. A privately owned publisher of mass-market original
fiction, Dorchester has a long, storied history of discovering the most
exciting names in genre fiction, including
Victoria Alexander,
Christine Feehan,
Sherrilyn Kenyon,
Katie MacAlister and
Lynsay Sands.
Next year marks the firmβs 40th anniversary, which prompted the company to
redouble its commitment to the discovery and nurturing of the needs of new
authors, thus reinforcing its founding philosophy.
βPublisherβs Pledge is a reaffirmation of the business model Dorchester has
always prided itself on,β stated Brooke Borneman, Director of Sales and
Marketing. βOur strength has been identifying emerging voices and trends in the
industry rather than chasing bestsellers. Our intent is to reestablish
ourselves in the market as the publisher authors and agents turn to first to
introduce new talent. Dorchester has proven countless timesβthrough our
innovative marketing, tireless dedication and willingness to take chancesβthat
we are uniquely qualified for this special and vital niche. This program
represents our commitmentβour pledge, if you willβto everyone in the book
publishing community.β
Launching in April 2010, the Publisherβs Pledge program will be supported by
online and national print advertising; bookstore mailings; press release and
ARC campaigns to media, reviewers, bloggers, retailers, libraries and
consumers; lead features in bookseller, library and consumer e-newsletters;
consumer contests and buzz campaigns through social networking sites; and a
money-back guarantee for readers.
The first Publisherβs Pledge title will be
Barbara Monajemβs
Sunrise in a Garden of Love
& Evil (April 2010), an erotically charged urban fantasy in the same
vein as
Charlaine
Harris. Additional titles include
Elisabeth Naughton βs
Marked (May 2010), a
darkly sensual paranormal romance inspired by Greek mythology that will appeal
to fans of
Sherrilyn
Kenyon;
Christie
Craigβs
Shut Up and
Kiss Me (June 2010), a delightfully quirky romantic mystery that will
appeal to fans of
Janet
Evanovich; and
Erin
Kellisonβs back-to-back debuts
Shadow Bound (July 2010) and
Shadow Fall (August 2010), the first two releases in a riveting post-
apocalyptic series that fuses dark fantasy, science fiction, horror and
romantic suspense.
Additional information about the books selected for Dorchesterβs Publisherβs
Pledge program will be available on
www.dorchesterpub.com in March 2010.
About Dorchester Publishing:
Dorchester Publishing has published mass-market books since 1971, making it the
oldest independent mass market publisher in America. Dorchester has nurtured
the careers of RITA Award winners Jennifer Ashley, Susan Grant and Lori Handeland; MWA Grand Masters Lawrence Block, Marcia Muller and Donald Westlake; HWA
Lifetime Achievement Award winners J.N. Williamson and Hugh B. Cave; and Spur Award winners Johnny D. Boggs, Jane Candia Coleman and
John D. Nesbitt.
Satisfaction of readers is a sound practice, because it makes me feel there's a guarantee like when shopping at a grocery store. Satisfied readers keep coming back and refer others to their favorites.
(Alyson Widen 1:42pm February 6, 2010)
I've read many Dorchester books and these authors are going to be in great hands.
(Diane Sadler 6:15pm February 6, 2010)
I have been reading the Dorchester line of b ooks for years!! This was a very interesting post.
(Martha Lawson 7:38pm February 6, 2010)
Susan Grant is no longer published by Dorchester, but my HQN of Harlequin. I'm glad that they gave her a chance. I collect both her books and Lysay Sands's. The latter lives in the same city I do.
(Sigrun Schulz 3:27am February 7, 2010)
Dorchester Publishing - I liked your committment to authors and to readers- Looking forward to reading some of the new books.
(Mrs bernard Yavitch 3:10pm February 9, 2010)
© 2003-2026