Donna Lea Simpson | When series change their ‘look’

Most authors’ romance or mystery series have a definable ‘look’. The novels in the series all bear a striking resemblance in graphics used, or models, style, color palette, and other similarities that ‘brand’ them. Janet Evanovich's Stephanie Plum books are instantly recognizable for the bold colors and font selected. You can recognize those puppies across the bookstore! And that’s the point. The cover’s job is to draw readers, and once a rhythm is established, to signal to readers that this another book in a series they love.

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