A couple of weeks ago I published my third book, a humorous mystery novel called
HEAD
CASE. My first two
books entered the world in the traditional way, getting some very nice
pre-launch print reviews ("simply riveting," said the New York Times,
"sharp and fast-paced," said Publishers Weekly), and then landing first
on bookstore shelves before making their way into people's hands. But the world
of eBook publishing has dramatically changed the book selling landscape, and
this seemed like a great moment in history to take the publication of my latest
novel into my own hands.
HEAD
CASE is about a young woman named Olivia Zack—a neuroscientist,
pharmaceutical consultant....and murder victim—who embarks on a
postmortem quest involving ethically challenged executives, spotlight-hungry
celebrities, romantic entanglements, third-rate mobsters, and drug-dealing
babushkas as she attempts to deconstruct the events that led up to her
mind-altering death.
After reading story after story about once conventionally published authors
having lots of fun (and occasionally great success) in the brave new world of
digital self-publishing, I realized that an eBook would be the perfect
publishing platform for this somewhat unconventional book. I choose to go
through the Kindle Direct Publishing platform (this means it is free
for members of Amazon Prime!). And for January 17 and 18, it is FREE
to all the world!
It turns out, however, that to do this self-publishing thing right, it's not
as simple as just clicking "upload" and kicking back to watch the book
start to sell.
So, for all of you out there who are curious about this brave new world of
ebooks self-publishing, here are a few things I have learned so far:
1. Dress the part. If you want your book to hold its own next to books
with huge publishing houses behind them, your book has to look good. Really
good. Inside and out. And that costs money. I did a crowdfunding campaign to raise funds for things
like the cover art, proofreading, formatting, and promotional and marketing
support. It was also a great way to make me accountable to my "investors" and
give me the kick in the pants to finally put the book out there.
2. Know who your friends are. Create a team to help share your tweets
and posts. It's an awkward thing to directly ask people to do, but unless you
have a following like Lady Gaga's (in which case, you probably don't need to
read this), chances are you alone can't get the social media outreach you will
need to let the world know that your book even exists.
Please be my friend at facebook.com/jenniferokoauthor
and follow me on Twitter at @jennifer_oko. ;-)
3. Fill up the empty seats. Nobody wants to pay for a meal at a new
restaurant if the tables are empty. Same goes for book buying. It's critical to
get at least a few reviews and ratings up from the get-go. Soon after launch, I
ran a free promotion, and Head Case landed at #7 in Amazon's free book "ghost"
category and #15 in "female sleuth," which was very exciting. It got some great
reviews as well. I am running another promotion January 17 and 18, so
please check it out and if you like it, please rate and review. It is hugely
important for authors!
4. Be patient. I laugh at this one, because I can't take my own advice,
but I know I could use it. When I published my first two books, I was told there
was a three week window for reviews, and if your book didn't hit then, forget
it. With self-published eBooks, the window is much bigger. Overnight sensations
are rare. Many of the new
self-publishing superstars talk about how things started slow, but over a
few months time, books started to move.
5. Be realistic. For every self-publishing superstar, there are hundreds
of thousands of other authors who are lucky to turn a profit at all. But just
remember that even if the book doesn't become a bestseller, it has more readers
than it would have had if it just sat on your harddrive year after year.
Hopefully some of those readers will enjoy the book and tell their friends about
it. I hope my readers will enjoy Head Case as much as I enjoyed writing it!
5 comments posted.
I have just downloaded your book and am passing the info on to friends right away. Go for it, girl!
(Clare O'Beara 7:15am January 18, 2013)
Thanks, Jennifer. I enjoy quirky mysteries and I'm off to download yours now! I've often thought that being an author today is so very challenging. Best wishes for much success.
(G S Moch 4:24pm January 18, 2013)
I have just downloaded this book it sounds like a great read I will pass the info to my friends as well .
(Danielle McDonald 3:46pm January 19, 2013)
Love the wealth of information on being new and working out the details. It is obviously not something for the weak minded or those not fully committed.
(Donna Holmberg 8:27pm January 19, 2013)