When
New York Times bestselling thriller author
Wendy
Corsi Staub realized she would have two major novels published on April 29,
the dynamo promoter knew sheβd need to work some magic to get readersβ
attention at this critical point in her career.
With
Dying Breath (Zebra Books), a mom-in-jeopardy thriller, and
Lily Dale:
Believing (Walker), a young adult paranormal, Wendy
and her husband, Markβwho met when they were both working for a Manhattan
advertising agencyβhad a challenge on their hands: two books with two different
reading audiences. How could they simultaneously reach both without spending
Madison Avenue-type promo bucks?
"We knew social network sites like MySpace and Facebook are the hot ticket
these days," Wendy said. βBut we wanted to build an exclusive environment to
engage my readers, where they could express themselves, discuss the books, and
actively participate with me and each other. My husband, along with former
advertising agency colleagues, came up with an innovative concept in Internet
promotions: the firstβwe thinkβauthor specific social networking site, where
readers can see a bit more than the usual About the Author page. Please check
it out," she said enthusiastically, "on
www.WendyCorsiStaubCommunity.com and let us know what you
think."
Wendy, a former bookseller and New York editor who has published more than
seventy books, launched the site featuring a "Read Along with Wendy" promotion
for
Dying Breath, member pages, forums, fan photos, her first
blog, and a surprise hit. "Iβm hearing from readers who love Markβs blog!" she
said, referring to the account her husband writes about what itβs like to be
married to an author who's a mom of two sons and a promo machine writing
furiously to meet deadlines at four publishing houses. Does she ever sleep?
Does she cook? Check out the blog to find out!
Wendyβs innovative site was created by Ed Dintrone and Peter Meluso, owners of
ACQUAINTinteractive.com, which specializes in creating
custom social networking sites. Wendy still maintains
www.WendyCorsiStaub.com, where information on all her books
can be found.
Dying Breath finds a serial killer on the Jersey shore and a mom
who has terrifying premonitions of the victimsβvisions that include her own
daughter. Book 2 in Wendyβs young adult series,
Lily Dale:
Believing, is about a teen girl who lives in Lily Dale, NY, a town
populated by psychics. A spirit has a cryptic message for her, and her life
depends on deciphering it. The Lily Dale series has been optioned for
television.
Wendyβs suspenseful thrillers have been comparedβby readers, booksellers,
reviewers and authors like mega bestseller Lisa Jacksonβto those of Mary
Higgins Clark. This month Wendy was awarded the 2008 Career Achievement Award
in Suspense by
RT BOOKreviews magazine.
A native of Dunkirk, NY, now living in the New York City area, Wendy will
keynote the SUNY Fredonia Commencement ceremonies May 17. And you can bet Mark
will be in the audience, blogging about his wifeβs speech.
1 comment posted.
I've read a few of your books, including Lily Dale: Awakening . I just picked up Lily Dale: Believing. I read books for the younger set because I pass them on to my granddaughters and I won't send them anything I don't think is proper. Thank you for your creative stories that give me and others plenty of joy. I wish I could find the words that would let you know how much I appreciate your work. THANK YOU!
(Millie Corle 11:42am June 16, 2008)