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Also by Robert B. Cialdini:

Pre-Suasion, September 2016
Hardcover / e-Book
Influence: Science and Practice, August 2008
Paperback
Yes!, June 2008
Hardcover
Influence, October 1998
Paperback

INFLUENCE
By: Robert B. Cialdini

The Psychology of Persuasion

Collins
October 1998
On Sale: October 7, 1998
336 pages
ISBN: 0688128165
EAN: 9780688128166
Paperback
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Non-Fiction

Some people just won't take no for an answer. In Influence, Dr. Robert Cialdini explains the six psychological principles that drive our powerful impulse to comply to the pressures of others and shows how we can defend ourselves against manipulation (or put the principles to work in our own interest). Influence guarantees two things: Readers will never say yes again when they really mean no, and they'll be more persuasive than ever before.

Media Buzz

Day To Day - November 6, 2008