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A Revolutionary Way to Influence and Persuade
Simon & Schuster
September 2016
On Sale: September 6, 2016
434 pages ISBN: 1501109790 EAN: 9781501109799 Kindle: B01C36E2YS Hardcover / e-Book
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Self-Help | Non-Fiction
The author of the legendary bestseller Influence,
social psychologist Robert Cialdini shines a light on
effective persuasion and reveals that the secret doesn’t lie
in the message itself, but in the key moment before that
message is delivered. What separates effective communicators from truly successful
persuaders? Using the same combination of rigorous
scientific research and accessibility that made his
Influence an iconic bestseller, Robert Cialdini
explains how to capitalize on the essential window of time
before you deliver an important message. This “privileged
moment for change” prepares people to be receptive to a
message before they experience it. Optimal persuasion is
achieved only through optimal pre-suasion. In other
words, to change “minds” a pre-suader must also change
“states of mind.” His first solo work in over thirty years, Cialdini’s
Pre-Suasion draws on his extensive experience as the
most cited social psychologist of our time and explains the
techniques a person should implement to become a master
persuader. Altering a listener’s attitudes, beliefs, or
experiences isn’t necessary, says Cialdini—all that’s
required is for a communicator to redirect the audience’s
focus of attention before a relevant action. From studies on advertising imagery to treating opiate
addiction, from the annual letters of Berkshire Hathaway to
the annals of history, Cialdini draws on an array of studies
and narratives to outline the specific techniques you can
use on online marketing campaigns and even effective wartime
propaganda. He illustrates how the artful diversion of
attention leads to successful pre-suasion and gets your
targeted audience primed and ready to say, “Yes.”
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