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A Revolutionary Way to Influence and Persuade
Simon & Schuster
September 2016
On Sale: September 6, 2016
434 pages
ISBN: 1501109790
EAN: 9781501109799
Kindle: B01C36E2YS
Hardcover / e-Book
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Self-Help | Non-Fiction
The author of the legendary bestseller Influence, social psychologist Robert Cialdini shines a light on effective persuasion and reveals that the secret doesnβt lie in the message itself, but in the key moment before that message is delivered. What separates effective communicators from truly successful persuaders? Using the same combination of rigorous scientific research and accessibility that made his Influence an iconic bestseller, Robert Cialdini explains how to capitalize on the essential window of time before you deliver an important message. This βprivileged moment for changeβ prepares people to be receptive to a message before they experience it. Optimal persuasion is achieved only through optimal pre-suasion. In other words, to change βmindsβ a pre-suader must also change βstates of mind.β His first solo work in over thirty years, Cialdiniβs Pre-Suasion draws on his extensive experience as the most cited social psychologist of our time and explains the techniques a person should implement to become a master persuader. Altering a listenerβs attitudes, beliefs, or experiences isnβt necessary, says Cialdiniβall thatβs required is for a communicator to redirect the audienceβs focus of attention before a relevant action. From studies on advertising imagery to treating opiate addiction, from the annual letters of Berkshire Hathaway to the annals of history, Cialdini draws on an array of studies and narratives to outline the specific techniques you can use on online marketing campaigns and even effective wartime propaganda. He illustrates how the artful diversion of attention leads to successful pre-suasion and gets your targeted audience primed and ready to say, βYes.β
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