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Yes!, June 2008
Hardcover
Yes!, June 2008
Hardcover
50 Scientifically Proven Ways to Be Persuasive
Free Press
June 2008
On Sale: June 10, 2008
272 pages
ISBN: 1416570969
EAN: 9781416570967
Hardcover
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Non-Fiction
Small changes can make a big difference in your powers of
persuasion
What one word can you start using today to increase your
persuasiveness by more than fifty percent? Which item of stationery can dramatically increase people's
responses to your requests? How can you win over your rivals by inconveniencing them? Why does knowing that so many dentists are named Dennis
improve your persuasive prowess? Every day we face the challenge of persuading others to do
what we want. But what makes people say yes to our
requests? Persuasion is not only an art, it is also a
science, and researchers who study it have uncovered a
series of hidden rules for moving people in your direction.
Based on more than sixty years of research into the
psychology of persuasion, Yes! reveals fifty simple but
remarkably effective strategies that will make you much
more persuasive at work and in your personal life, too. Cowritten by the world's most quoted expert on influence,
Professor Robert Cialdini, Yes! presents dozens of
surprising discoveries from the science of persuasion in
short, enjoyable, and insightful chapters that you can
apply immediately to become a more effective persuader. Why
did a sign pointing out the problem of vandalism in the
Petrified Forest National Park actually increase the theft
of pieces of petrified wood? Why did sales of jam multiply
tenfold when consumers were offered many fewer flavors? Why
did people prefer a Mercedes immediately after giving
reasons why they prefer a BMW? What simple message on cards
left in hotel rooms greatly increased the number of people
who behaved in environmentally friendly ways? Often counterintuitive, the findings presented in Yes! will
steer you away from common pitfalls while empowering you
with little known but proven wisdom. Whether you are in advertising, marketing, management, on
sales, or just curious about how to be more influential in
everyday life, Yes! shows how making small, scientifically
proven changes to your approach can have a dramatic effect
on your persuasive powers.
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