Robert B. Cialdini

Robert Cialdini is an internationally respected expert in the fields of persuasion, compliance, and negotiation. His books "Influence: Science and Practice" and "Influence: The Psychology of Persuasion" are the result of years of study into the reasons that people comply with requests in business and other settings. Together, they have sold three quarters of a million copies and have been translated into nine languages. In the field of influence and persuasion, Dr. Cialdini is the most cited social psychologist in the world today.

Dr. Cialdini received his Ph.D from the University of North Carolina and completed postdoctoral work at Columbia University. He has held Visiting Scholar appointments at Ohio State University, the University of California, the Annenberg School of Communications, and the Graduate School of Business of Stanford University.

Media coverage of Dr. Cialdini and his research has appeared in Dateline NBC, CNBC, CNN, ABC, the New York Times, Washington Post, USA Today, London Times, Scientific American, Psychology Today, and many other outlets. Dr. Cialdini’s clients include IBM, Coca Cola, Compaq Computer Corporation, Kodak, Merrill Lynch, Prudential, the Mayo Clinic, Glaxo Wellcome, the American Advertising Federation, the National Association of Attorneys General, the United States Department of Justice, and NATO.