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Also by Steve Adubato:

You Are The Brand, July 2011
Hardcover
What Were They Thinking?, November 2008
Hardcover

You Are The Brand
Steve Adubato

Rutgers University Press
July 2011
On Sale: July 6, 2011
256 pages
ISBN: 0813550424
EAN: 9780813550428
Hardcover
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Non-Fiction | Self-Help

Steve Adubato's entire professional life has been about branding--learning it, living it, making mistakes at it, teaching it at several universities, while discovering how to find the fine line between shameless self-promotion and smart, strategic branding--first for himself, then for others, and now for readers interested in an honest analysis of the good and bad in practiced branding.

So, what's really in this book for you? Adubato profiles the brands of more than thirty people and companies and skillfully analyzes and dissects their strategies. His sage advice and on-target approach will help readers who:

Feel they have something of value to offer,Are in a market-driven or aggressive environment in which their name, reputation, and persona hold the keys to their success,Want their customers to buy products and services again and again,Feel unappreciated in their current job,Have recently lost a job or are seeking their first job out of college,Are trying to get back into the workforce after years of being "out of it."

Let's face it--it's a tough economic world today and there's cutthroat competition. Dive into Adubato's book and get ready to turn a powerful page in life.

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