Purchase
Crisis Communication, The Good, The Bad, And The Totally Clueless
Rutgers University Press
November 2008
On Sale: November 15, 2008
256 pages
ISBN: 0813543614
EAN: 9780813543611
Hardcover
Add to Wish List
Non-Fiction | Self-Help
Some corporations spend millions of dollars on so-called
'crisis communication plans.' Others offer lip service,
avoiding the subject like the plague. They simply hope for
the best, praying that they never face a crisis. Either way,
as Steve Adubato says, 'Wishful thinking is no substitute
for a strategic plan.' Nationally recognized communication coach and four-time Emmy
Award winning broadcaster Steve Adubato has been teaching,
writing, and thinking about communication, leadership, and
crisis communication for nearly two decades. In What Were
They Thinking? Adubato examines twenty-two controversial and
complex public relations and media mishaps, many of which
were played out in public. Adubato discusses the Johnson & Johnson Tylenol scare, the
Don Imus controversey, former Attorney General Alberto
Gonzales, former EPA Administrator Christie Whitman, Bill
O'Reilly, the Hurricane Katrina crisis and the Catholic
Church's pedophilia scandal.Arranged in short chapters
detailing each case individually, the book provides a brief
history of the topics and answers the questions: Who got it
right? Who got it wrong? What can the rest of us learn from
them?
Comments
No comments posted.
Registered users may leave comments.
Log in or register now!
| 
© 2003-2025 off-the-edge.net
all rights reserved Privacy Policy