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How New Ways of Living and Working Drive Post-Crash Prosperity
Harper
May 2010
On Sale: April 27, 2010
244 pages
ISBN: 0061937193
EAN: 9780061937194
Hardcover
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Non-Fiction
We tend to view prolonged economic downturns, such as the
Great Depression of the 1930s and the Long Depression of the
late nineteenth century, in terms of the crisis and pain
they cause. But history teaches us that these great crises
also represent opportunities to remake our economy and
society and to generate whole new eras of economic growth
and prosperity. In terms of innovation, invention, and
energetic risk taking, these periods of "creative
destruction" have been some of the most fertile in history,
and the changes they put into motion can set the stage for
full-scale recovery. In The Great Reset, bestselling author and economic
development expert Richard Florida provides an engaging and
sweeping examination of these previous economic epochs, or
"resets." He distills the deep forces that have altered
physical and social landscapes and eventually reshaped
economies and societies. Looking toward the future, Florida
identifies the patterns that will drive the next Great Reset
and transform virtually every aspect of our lives—from how
and where we live, to how we work, to how we invest in
individuals and infrastructure, to how we shape our cities
and regions. Florida shows how these forces, when combined,
will spur a fresh era of growth and prosperity, define a new
geography of progress, and create surprising opportunities
for all of us. Among these forces will be * new patterns of consumption, and new attitudes toward
ownership that are less centered on houses and cars
* the transformation of millions of service jobs into
middle class careers that engage workers as a source of
innovation
* new forms of infrastructure that speed the movement of
people, goods, and ideas
* a radically altered and much denser economic landscape
organized around "megaregions" that will drive the
development of new industries, new jobs, and a whole new way
of life We've weathered tough times before. They are a necessary
part of economic cycles, giving us a chance to clearly see
what's working and what's not. Societies can be reborn in
such crises, emerging fresh, strong, and refocused. Now is
our opportunity to anticipate what that brighter future will
look like and to take the steps that will get us there faster. With his trademark blend of wit, irreverence, and rigorous
research and analysis, Florida presents an optimistic and
counterintuitive vision of our future, calling into question
long-held beliefs about the nature of economic progress and
forcing us to reassess our very way of life. He argues
convincingly that it's time to turn our efforts—as
individuals, as governments, and as a society—to putting the
necessary pieces in place for a vibrant, prosperous future.
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