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The Rise of the Creative Class
Richard Florida
And How It's Transforming Work, Leisure, Community and Everyday Life
Basic Books
January 2004
On Sale: December 23, 2003
416 pages
ISBN: 0465024777
EAN: 9780465024773
Paperback
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Non-Fiction
The national bestseller that defines a new economic class
and shows how it is key to the future of our cities. The Washington Monthly 2002 Annual Political Book Award Winner The Rise of the Creative Class gives us a provocative new
way to think about why we live as we do today-and where we
might be headed. Weaving storytelling with masses of new and
updated research, Richard Florida traces the fundamental
theme that runs through a host of seemingly unrelated
changes in American society: the growing role of creativity
in our economy. Just as William Whyte's 1956 classic The Organization Man
showed how the organizational ethos of that age permeated
every aspect of life, Florida describes a society in which
the creative ethos is increasingly dominant. Millions of us
are beginning to work and live much as creative types like
artists and scientists always have-with the result that our
values and tastes, our personal relationships, our choices
of where to live, and even our sense and use of time are
changing. Leading the shift are the nearly 38 million
Americans in many diverse fields who create for a
living--the Creative Class. The Rise of the Creative Class chronicles the ongoing sea of
change in people's choices and attitudes, and shows not only
what's happening but also how it stems from a fundamental
economic change. The Creative Class now comprises more than
thirty percent of the entire workforce. Their choices have
already had a huge economic impact. In the future they will
determine how the workplace is organized, what companies
will prosper or go bankrupt, and even which cities will
thrive or wither.
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