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Also by Richard Florida:

The Great Reset, May 2010
Hardcover
Who's Your City?, March 2008
Hardcover
The Rise of the Creative Class, January 2004
Paperback

WHO'S YOUR CITY?
By: Richard Florida

How the Creative Economy Is Making Where to Live the Most Important Decision of Your Life

Basic Books
March 2008
On Sale: March 10, 2008
384 pages
ISBN: 0465003524
EAN: 9780465003525
Hardcover
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Self-Help

It’s a mantra of the age of globalization that where we live doesn’t matter. We can innovate just as easily from a ski chalet in Aspen or a beachhouse in Provence as in the office of a Silicon Valley startup.

According to Richard Florida, this is wrong. Globalization is not flattening the world; in fact, place is increasingly relevant to the global economy and our individual lives. Where we live determines the jobs and careers we have access to, the people we meet, and the “mating markets” in which we participate. And everything we think we know about cities and their economic roles is up for grabs.

Who’s Your City? offers the first available city rankings by life-stage, rating the best places for singles, families, and empty-nesters to reside. Florida’s insights and data provide an essential guide for the more than 40 million Americans who move each year, illuminating everything from what those choices mean for our everyday lives to how we should go about making them.

Media Buzz

On Point - July 12, 2012
Talk of the Nation - June 19, 2008