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And Other Adventures
Little, Brown and Company
October 2009
On Sale: October 20, 2009
432 pages
ISBN: 0316075841
EAN: 9780316075848
Hardcover
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Non-Fiction
What is the difference between choking and panicking? Why
are there dozens of varieties of mustard-but only one
variety of ketchup? What do football players teach us about
how to hire teachers? What does hair dye tell us about the
history of the 20th century? In the past decade, Malcolm Gladwell has written three books
that have radically changed how we understand our world and
ourselves: The Tipping Point; Blink; and
Outliers. Now, in What the Dog Saw, he brings
together, for the first time, the best of his writing from
TheNew Yorker over the same period. Here is the bittersweet tale of the inventor of the birth
control pill, and the dazzling inventions of the pasta sauce
pioneer Howard Moscowitz. Gladwell sits with Ron Popeil, the
king of the American kitchen, as he sells rotisserie ovens,
and divines the secrets of Cesar Millan, the "dog whisperer"
who can calm savage animals with the touch of his hand. He
explores intelligence tests and ethnic profiling and
"hindsight bias" and why it was that everyone in Silicon
Valley once tripped over themselves to hire the same college
graduate. "Good writing," Gladwell says in his preface, "does not
succeed or fail on the strength of its ability to persuade.
It succeeds or fails on the strength of its ability to
engage you, to make you think, to give you a glimpse into
someone else's head." What the Dog Saw is yet another example of the
buoyant spirit and unflagging curiosity that have made
Malcolm Gladwell our most brilliant investigator of the
hidden extraordinary.
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