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Also by Malcolm Gladwell:

David And Goliath, October 2013
Hardcover / e-Book
The Big New Yorker Book Of Dogs, November 2012
Hardcover / e-Book
Malcolm Gladwell, November 2011
Hardcover
What The Dog Saw, October 2009
Hardcover
Outliers, November 2008
Hardcover
Blink: The Power of Thinking Without Thinking, April 2007
Paperback (reprint)
Blink, January 2005
Hardcover
The Tipping Point, January 2002
Trade Size (reprint)

BLINK
By: Malcolm Gladwell

The Power of Thinking without Thinking
Little, Brown
January 2005
288 pages
ISBN: 0316172324
Hardcover
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Non-Fiction | Self-Help

How do we make decisions--good and bad--and why are some people so much better at it than others? That's the question Malcolm Gladwell asks and answers in the follow- up to his huge bestseller, The Tipping Point. Utilizing case studies as diverse as speed dating, pop music, and the shooting of Amadou Diallo, Gladwell reveals that what we think of as decisions made in the blink of an eye are much more complicated than assumed. Drawing on cutting- edge neuroscience and psychology, he shows how the difference between good decision-making and bad has nothing to do with how much information we can process quickly, but on the few particular details on which we focus. Leaping boldly from example to example, displaying all of the brilliance that made The Tipping Point a classic, Gladwell reveals how we can become better decision makers--in our homes, our offices, and in everyday life. The result is a book that is surprising and transforming. Never again will you think about thinking the same way.

Media Buzz

Jimmy Kimmel Live - January 26, 2009
Good Morning America - January 24, 2007