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Blink: The Power of Thinking Without Thinking
Malcolm Gladwell
Back Bay
April 2007
On Sale: April 3, 2007
320 pages
ISBN: 0316010669
EAN: 9780316010665
Paperback (reprint)
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Non-Fiction | Self-Help
How do we make decisions--good and bad--and why are some
people so much better at it than others? That's the
question Malcolm Gladwell asks and answers in BLINK.
Drawing on cutting-edge neuroscience and psychology,
examining case studies as diverse as speed dating, pop
music, and the New Coke, Gladwell shows how the difference
between good decision making and bad has nothing to do with
how much information we can process quickly, but rather
with the few particular details on which we focus. BLINK displays all of the brilliance that has made Malcolm
Gladwell's journalism so popular and his books such
perennial bestsellers as it reveals how all of us can
become better decision makers--in our homes, our offices,
and in everyday life.
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