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BLINK: THE POWER OF THINKING WITHOUT THINKING By: Malcolm Gladwell
Back Bay
April 2007
On Sale: April 3, 2007
320 pages ISBN: 0316010669 EAN: 9780316010665 Paperback (reprint)
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Non-Fiction | Self-Help
How do we make decisions--good and bad--and why are some people so much better at it than others? That's the question Malcolm Gladwell asks and answers in BLINK. Drawing on cutting-edge neuroscience and psychology, examining case studies as diverse as speed dating, pop music, and the New Coke, Gladwell shows how the difference between good decision making and bad has nothing to do with how much information we can process quickly, but rather with the few particular details on which we focus. BLINK displays all of the brilliance that has made Malcolm Gladwell's journalism so popular and his books such perennial bestsellers as it reveals how all of us can become better decision makers--in our homes, our offices, and in everyday life.
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