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Also by Adrian Gostick:

The Orange Revolution, October 2010
Hardcover
The Carrot Principle, April 2009
Hardcover
The Levity Effect, April 2008
Hardcover

Also by Scott Christopher:

The Levity Effect, April 2008
Hardcover

The Levity Effect
Adrian Gostick, Scott Christopher

Why it Pays to Lighten Up

Wiley
April 2008
On Sale: March 28, 2008
240 pages
ISBN: 0470195886
EAN: 9780470195888
Hardcover
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Self-Help

The Levity Effect uses serious science to reveal the remarkable power of humor and fun in business, and demonstrates that leaders who are lighthearted earn more on average than their peers; entertaining workplaces have more loyal employees and customers; and employees who are considered humorous are vastly more likely to get promoted--especially to senior-level jobs.

The benefits of the Levity Effect are not based on speculation, but are built on extensive research and case studies from some of the world’s most successful organizations. New York Times-bestselling authors Adrian Gostick and Scott Christopher provide powerful examples from Boeing, Nike, KPMG, Yamaha, Enterprise, Zappos and dozens of others. These models show how lightening up can drive real business results.

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