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How the Best Managers Use Recognition to Engage Their People, Retain Talent, and Accelerate Performance
Free Press
April 2009
On Sale: April 7, 2009
256 pages
ISBN: 1439149178
EAN: 9781439149171
Hardcover
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Self-Help
Since its original publication in 2007, the New York Times
bestseller The Carrot Principle has received rave reviews
in The Wall Street Journal, Fortune, and The New York
Times, and has helped a host of managers to energize their
teams, and companies to dramatically boost their business
results. The book was even adopted by the prestigious
FranklinCovey International training and consulting group
for its leadership training. This updated edition couldn't
come at a better time, as the economic downturn requires us
all to come up with creative and cost-effective ways to
stimulate growth and productivity.
Revealing the groundbreaking results of one of the most in-
depth management studies ever undertaken, The Carrot
Principle shows definitively that the central
characteristic of the most successful managers is that they
provide their employees with frequent and effective
recognition. With independent results from HealthStream
Research, and analysis by bestselling leadership experts
Adrian Gostick and Chester Elton, this breakthrough study
of 200,000 people over ten years found dramatically greater
business results when managers offered constructive praise
and meaningful rewards in ways that powerfully motivated
employees to excel. These managers lead with carrots, not
sticks, and in doing so achieve higher:
- Productivity
- Engagement - Retention In a new chapter, Gostick and Elton report on the results
of an extensive study, conducted by leading research
authority Towers Perrin, that confirms the extraordinary
effectiveness of the Carrot Principle approach all around
the globe. Drawing on case studies from leading companies including
Disney, DHL, KPMG, and Pepsi Bottling Group, Gostick and
Elton show how the key to recognition done right is
combining it with four other core traits of effective
leadership. Gostick and Elton walk readers through exactly
how to use the simple but powerful methods they have
discovered all great managers use to provide their
employees with this effective recognition, which can be
learned easily and will produce immediate results. Great recognition can be done in a matter of moments -- and
it doesn't take budget-busting amounts of money. Following
these simple steps will make you a high-performance leader
and take your team to a new level of achievement.
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