If You Want People to Read Your Book, Writing It Is Only
the Beginning
There has truly
never been a better time to be an author. For the first
time, authors have direct access to the public via the
Internet—and can create a community eagerly awaiting their
book. But where do new authors start? How do they sort
through the dizzying range of online options? Where should
they spend their time online and what should they be
doing?
Enter Fauzia Burke, a digital book marketing
pioneer and friend of overwhelmed writers everywhere. She
takes authors step-by-step through the process of
identifying their unique personal brand, defining their
audience, clarifying their aspirations and goals, and
setting priorities. She offers advice on designing a
successful website, building a mailing list of superfans,
blogging, creating an engagement strategy for social media,
and more. By following Burke's expert advice, authors can
conquer the Internet and still get their next manuscript in
on time.
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