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Online Marketing for Busy Authors
Fauzia Burke
A Step-by-step guide
Berrett-Koehler
April 2016
On Sale: April 19, 2016
144 pages
ISBN: 1626567859
EAN: 9781626567856
Kindle: B01AX650QO
Paperback / e-Book
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Non-Fiction | Self-Help
If You Want People to Read Your Book,
Writing It Is Only the Beginning
There has truly never been a better time to be an author. For the first time, authors have direct access to the public via the Internet—and can create a community eagerly awaiting their book. But where do new authors start? How do they sort through the dizzying range of online options? Where should they spend their time online and what should they be doing?
Enter Fauzia Burke, a digital book marketing pioneer and friend of overwhelmed writers everywhere. She takes authors step-by-step through the process of identifying their unique personal brand, defining their audience, clarifying their aspirations and goals, and setting priorities. She offers advice on designing a successful website, building a mailing list of superfans, blogging, creating an engagement strategy for social media, and more. By following Burke's expert advice, authors can conquer the Internet and still get their next manuscript in on time.
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