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The Secret to Building a Successful Business on Your Own
Collins
December 2005
240 pages ISBN: 0060731141 Trade Size (reprint)
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Non-Fiction | Self-Help
Do you want to be your own boss but fear the enormous risks
associated with starting a business? The time has never been better to go it alone, says
marketing expert and successful entrepreneur Bruce Judson.
In this book he shares an entirely new approach to
entrepreneurship. Using the benefits of technology -- E-mail, the World Wide
Web, and the remarkable array of off-the-shelf business
services now available -- it's easier than ever to start
your own business. Enhanced by these new services, it's also
possible to create, for the first time, a highly focused
business. The result is what Judson sees as the key to
successfully going it alone: a business that remains small
in size but grows to big profits. Through his own winning experiences as an entrepreneur,
along with numerous case studies, Judson illustrates this
growing trend. Go It Alone! is a practical guide that will
lead aspiring entrepreneurs from corporate dependence to
business independence.
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