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How Marketing Changed the Clothing Business Forever
HarperCollins
September 2000
352 pages
ISBN: 0060958200
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Non-Fiction
The time when "fashion" was defined by French designers
whose clothes could be afforded only by elite has ended. Now
designers take their cues from mainstream consumers and
creativity is channeled more into mass-marketing clothes
than into designing them. Indeed, one need look no further
than the Gap to see proof of this. In The End of Fashion,
Wall Street Journal, reporter Teri Agins astutely explores
this seminal change, laying bare all aspects of the fashion
industry from manufacturing, retailing, anmd licensing to
image making and financing. Here as well are fascinating
insider vignettes that show Donna Karan fighting with
financiers, the rivalry between Ralph Lauren and Tommy
Hilfiger, and the commitment to haute conture that sent
Isaac Mizrahi's business spiraling.
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