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The Secrets of Being Productive in Life and Business
Random House
March 2016
On Sale: March 8, 2016
400 pages
ISBN: 081299339X
EAN: 9780812993394
Kindle: B00Z3FRYB0
Hardcover / e-Book
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NEW YORK TIMES BESTSELLER β’ From the author of The Power of Habit comes a fascinating book that explores the science of productivity, and why, in todayβs world, managing how you thinkβrather than what you thinkβcan transform your life. At the core of Smarter Faster Better are eight key conceptsβfrom motivation and goal setting to focus and decision makingβthat explain why some people and companies get so much done. Drawing on the latest findings in neuroscience, psychology, and behavioral economicsβas well as the experiences of CEOs, educational reformers, four-star generals, FBI agents, airplane pilots, and Broadway songwritersβthis painstakingly researched book explains that the most productive people, companies, and organizations donβt merely act differently. They view the world, and their choices, in profoundly different ways. A young woman drops out of a PhD program and starts playing poker. By training herself to envision contradictory futures, she learns to anticipate her opponentsβ misstepsβand becomes one of the most successful players in the world. A group of data scientists at Google embark on a four-year study of how the best teams function, and find that how a group interacts is more important than who is in the groupβa principle, it turns out, that also helps explain why Saturday Night Live became a hit. A Marine Corps general, faced with low morale among recruits, re-imagines boot campβand discovers that instilling a βbias toward actionβ can turn even the most directionless teenagers into self-motivating achievers. The filmmakers behind Disneyβs Frozen are nearly out of time and on the brink of catastropheβuntil they shake up their team in just the right way, spurring a creative breakthrough that leads to one of the highest-grossing movies of all time. What do these people have in common? They know that productivity relies on making certain choices. The way we frame our daily decisions; the big ambitions we embrace and the easy goals we ignore; the cultures we establish as leaders to drive innovation; the way we interact with data: These are the things that separate the merely busy from the genuinely productive. In The Power of Habit, Pulitzer Prizeβwinning journalist Charles Duhigg explained why we do what we do. In Smarter Faster Better, he applies the same relentless curiosity, deep reporting, and rich storytelling to explain how we can improve at the things we do. Itβs a groundbreaking exploration of the science of productivity, one that can help anyone learn to succeed with less stress and struggle, and to get more done without sacrificing what we care about mostβto become smarter, faster, and better at everything we do.
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