Random House
March 2012
On Sale: February 28, 2012
400 pages ISBN: 1400069289 EAN: 9781400069286 Kindle: B0055PGUYU Hardcover / e-Book Add to Wish List
A young woman walks into a laboratory. Over the past two
years, she has transformed almost every aspect of her life.
She has quit smoking, run a marathon, and been promoted at
work. The patterns inside her brain, neurologists discover,
have fundamentally changed.
Marketers at Procter & Gamble study videos of people making
their beds. They are desperately trying to figure out how to
sell a new product called Febreze, on track to be one of the
biggest flops in company history. Suddenly, one of them
detects a nearly imperceptible pattern—and with a slight
shift in advertising, Febreze goes on to earn a billion
dollars a year.
An untested CEO takes over one of the largest companies in
America. His first order of business is attacking a single
pattern among his employees—how they approach worker
safety—and soon the firm, Alcoa, becomes the top performer
in the Dow Jones.
What do all these people have in common? They achieved
success by focusing on the patterns that shape every aspect
of our lives.
They succeeded by transforming habits.
In The Power of Habit, award-winning New York Times business
reporter Charles Duhigg takes us to the thrilling edge of
scientific discoveries that explain why habits exist and how
they can be changed. With penetrating intelligence and an
ability to distill vast amounts of information into
engrossing narratives, Duhigg brings to life a whole new
understanding of human nature and its potential for
transformation.
Along the way we learn why some people and companies
struggle to change, despite years of trying, while others
seem to remake themselves overnight. We visit laboratories
where neuroscientists explore how habits work and where,
exactly, they reside in our brains. We discover how the
right habits were crucial to the success of Olympic swimmer
Michael Phelps, Starbucks CEO Howard Schultz, and
civil-rights hero Martin Luther King, Jr. We go inside
Procter & Gamble, Target superstores, Rick Warren’s
Saddleback Church, NFL locker rooms, and the nation’s
largest hospitals and see how implementing so-called
keystone habits can earn billions and mean the difference
between failure and success, life and death.
At its core, The Power of Habit contains an exhilarating
argument: The key to exercising regularly, losing weight,
raising exceptional children, becoming more productive,
building revolutionary companies and social movements, and
achieving success is understanding how habits work.
Habits aren’t destiny. As Charles Duhigg shows, by
harnessing this new science, we can transform our
businesses, our communities, and our lives.
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