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How Empty Pockets, a Tight Budget, and a Hunger for Success Can Become Your Greatest Competitive Advantage
Crown
January 2016
On Sale: January 19, 2016
288 pages
ISBN: 1101903597
EAN: 9781101903599
Kindle: B00WPQHK14
Hardcover / e-Book
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Non-Fiction | Self-Help
Daymond John has been practicing the power of broke ever
since he started selling his home-sewn t-shirts on the
streets of Queens. With no funding and a $40 budget, Daymond
had to come up with out-of-the box ways to promote his
products. Luckily, desperation breeds innovation, and so he
hatched an idea for a creative campaign that eventually
launched the FUBU brand into a $6 billion dollar global
phenomenon. But it might not have happened if he hadn’t
started out broke - with nothing but a heart full of hope
and a ferocious drive to succeed by any means possible. Here, the FUBU founder and star of ABC’s Shark Tank shows
that, far from being a liability, broke can actually be
your greatest competitive advantage as an
entrepreneur. Why? Because starting a business from broke
forces you to think more creatively. It forces you to use
your resources more efficiently. It forces you to connect
with your customers more authentically, and market your
ideas more imaginatively. It forces you to be true to
yourself, stay laser focused on your goals, and come up with
those innovative solutions required to make a meaningful mark. Drawing his own experiences as an entrepreneur and branding
consultant, peeks behind-the scenes from the set of Shark
Tank, and stories of dozens of other entrepreneurs who have
hustled their way to wealth, John shows how we can all
leverage the power of broke to phenomenal success. You’ll meet:
- Steve Aoki, the electronic dance music (EDM) deejay who
managed to parlay a series of $100 gigs into becoming a
global superstar who has redefined the music industry
- Gigi Butler, a cleaning lady from Nashville who built
cupcake empire on the back of a family recipe, her maxed
out credit cards, and a heaping dose of faith
- 11-year old Shark Tank guest Mo Bridges who stitched
together a winning clothing line with just his grandma’s
sewing machine, a stash of loose fabric, and his unique
sartorial flair
When your back is up against the wall, your bank account is
empty, and creativity and passion are the only resources you
can afford, success is your only option. Here you’ll
learn how to tap into that Power of Broke to scrape, hustle,
and dream your way to the top.
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