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The Next Africa: An Emerging Nation becomes a Global Powerhouse
Jake Bright, Aubrey Hruby
Thomas Dunne
August 2015
On Sale: July 21, 2015
ISBN: 125006371X EAN: 9781250063717 Kindle: B00PF818US Hardcover / e-Book
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Non-Fiction
The Next Africa will change the way people think about the
continent. The old narrative of an Africa disconnected from
the global economy, depicted by conflict or corruption, and
heavily dependent on outside donors is fading. A wave of
transformation driven by business, modernization, and a new
cadre of remarkably talented Africans is thrusting the
continent from the world's margins to the global mainstream. In the coming decades the magnitude of Africa's markets and
rising influence of its people will intersect with other key
trends to shape a new era, one in which Africa's progress
finally overshadows its challenges, transforming an emerging
continent into a global powerhouse. The Next Africa captures
this story. Authors Jake Bright and Aubrey Hruby pair their collective
decades of Africa experience with several years of direct
research and interviews. Packed with profiles; personal
stories, research and analysis, The Next Africa is a
paradigm-shifting guide to the events, trends, and people
reshaping Africa's relationship to the world. Bright and Hruby detail the cross-cutting trends prompting
Silicon Valley venture capital funds and firms like GE, IBM,
and Proctor & Gamble to make major investments in African
economies, while describing how Africans are stimulating
Milan runways, Hollywood studios, and London pop charts. The Next Africa introduces readers to the continent's
burgeoning technology movement, rising entrepreneurs,
groundbreaking philanthropists, and cultural innovators
making an impact in music, fashion, and film. Bright and
Hruby also connect Africa's transformation to its
contemporary immigrant diaspora, illustrating how this
increasingly affluent group will serve as the thread that
pulls the continent's success together. Finally, The Next Africa suggests a fresh framework for
global citizens, public policy-makers, and CEOs to approach
Africa. It will no longer be "The Hopeless Continent", nor
will it become an overnight utopia. Bright and Hruby offer a
more nuanced, net-sum, and data-rich approach to analyzing
an increasingly complex continent, reconciling its continued
challenges with rapid progress. The Next Africa describes a future of a more
globally-connected Africa where its leaders and citizens
wield significant economic, cultural, and political power--a
future in which Americans will be more likely to own African
stocks, work for companies doing business in Africa, buy
African hits from iTunes, see Nigerian actors win Oscars,
and learn new African names connected to tech moguls and
billionaires.
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