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Also by Guy Kawasaki:

The Art Of Social Media, December 2014
Hardcover / e-Book
The Art of Social Media, December 2014
Hardcover / e-Book
Enchantment, March 2011
Hardcover

THE ART OF SOCIAL MEDIA
By: Guy Kawasaki

Power Tips for Power Users

Portfolio
December 2014
On Sale: December 4, 2014
208 pages
ISBN: 0698197674
EAN: 9780698197671
Kindle: B00O4RHN8M
Hardcover / e-Book
Add to Wish List

Non-Fiction | Self-Help

By now it's clear that whether you're promoting a business, a product, or yourself, social media is near the top of what determines your success or failure. And there are countless pundits, authors, and consultants eager to advise you.

But there’s no one quite like Guy Kawasaki, the legendary former chief evangelist for Apple and one of the pioneers of business blogging, tweeting, Facebooking, Tumbling, and much, much more. Now Guy has teamed up with Peg Fitzpatrick, who he says is the best social-media person he’s ever met, to offer The Art of Social Media—the one essential guide you need to get the most bang for your time, effort, and money.

With over one hundred practical tips, tricks, and insights, Guy and Peg present a bottom-up strategy to produce a focused, thorough, and compelling presence on the most popular social-media platforms. They guide you through steps to build your foundation, amass your digital assets, optimize your profile, attract more followers, and effectively integrate social media and blogging.

For beginners overwhelmed by too many choices as well as seasoned professionals eager to improve their game, The Art of Social Media is full of tactics that have been proven to work in the real world. Or as Guy puts it, “great stuff, no fluff.”

Media Buzz

All Things Considered - January 7, 2015