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The Art of Changing Hearts, Minds, and Actions
Portfolio
March 2011
On Sale: March 8, 2011
176 pages
ISBN: 1591843790
EAN: 9781591843795
Hardcover
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Self-Help | Non-Fiction
The author of the international bestseller The Art of
the Start offers a new perspective on the art of
influence. Guy Kawasaki's acclaimed books have
established him as the entrepreneur's entrepreneur, and in
The Art of the Start he wrote the essential
contemporary guide for starting any new enterprise. Now
Kawasaki turns to the mystery of influence and offers a
compelling new take on this key force that drives any
successful business or personal interaction.
Enchantment's fundamental message is that in
any transaction the goal is not to get your own way, but to
bring about a voluntary, enduring, and delightful change of
heart in other people, by working with and
through them and enlisting their own goals and
desires. It's enchantment that enables us to maneuver
through difficult decisions, break people's entrenched
habits, defy the wisdom of crowds, and get colleagues to
work for long-term goals. Kawasaki's advice includes:
• How to Achieve Rapport, Credibility, and Trust
•
How to Help People Enchant Themselves
• How to Overcome
Resistance
• How to Enchant Your Employees...and Your
Boss
• How to Resist Enchantment Anchored by his
road-tested wisdom and inimitable wit, Enchantment is
another classic from one of the most respected voices in
business today.
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