By returning to the cosmetics companies and throwing statistics in their faces--40 million women entering their 40s within the next few years--Haddon was eventually able to convince some of them to begin catering to this market-- and to use her as a model. Clairol, then Revlon, signed her on, and a revolution of sorts began: older women are no longer ignored by the beauty industry.
Now much in demand again at fortysomething, Haddon's compiled her copious beauty wisdom in Ageless Beauty: A Woman's Guide to Lifelong Beauty and Well-Being. Like Bobbi Brown Beauty, Ageless Beauty is as much about self-esteem and caring for yourself--even spiritually--as it is about makeup and beauty. She reveals which specific products she swears by, where to buy them, and how to use them; but also offers tips on nutrition, and how to ensure a good night's sleep, boost your energy, even meditate. While models may not be known for their writing skills, Haddon's book is down-to-earth, fun to read, and sure to appeal. Add the more than 100 full-color photographs by the likes of Patrick Demarchelier and Herb Ritts, and you've got a perfect gift book.
© 2003-2026