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Broken Windows, Broken Business
Michael Levine
How the Smallest Remedies Reap the Biggest Rewards
Warner
November 2005
192 pages ISBN: 0446576786 Hardcover
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Non-Fiction
A wise and practical book that helps business managers
achieve ultimate success by identifying and rectifying the
small problems-the -broken windows+-that can and will sink
your business.Social psychologists and law enforcement
officials agree: If a window in a building is broken and
left in its ruined state, the rest of the windows will soon
be shattered, and the neighborhood will subsequently go
downhill. According to business author Michael Levine, this
same notion can be applied to the world of business. In
BROKEN WINDOWS, BROKEN BUSINESS, Levine guides readers
through his premise that all big dilemmas in business stem
from lack of attention to small details. Using dozens of
corporate -broken window+ case studies, including
McDonald+s, K-Mart, Google, JetBlue, and more, he argues
that by integrating the solutions to small problems into a
much larger plan, the resulting combined solution can
stimulate overall business growth-and keep customers coming
back for more.
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