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Liberating the Heroic Spirit of Business
Harvard Business Review Press
January 2013
On Sale: January 15, 2013
288 pages
ISBN: 1422144208
EAN: 9781422144206
Kindle: B00A9WE10Y
Hardcover / e-Book
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Non-Fiction
“We believe that business is good because it creates
value, it is ethical because it is based on voluntary
exchange, it is noble because it can elevate our existence,
and it is heroic because it lifts people out of poverty and
creates prosperity. Free-enterprise capitalism is the most
powerful system for social cooperation and human progress
ever conceived. It is one of the most compelling ideas we
humans have ever had. But we can aspire to something even
greater.” —From the Conscious Capitalism Credo
In
this book, Whole Foods Market cofounder John Mackey and
professor and Conscious Capitalism, Inc. cofounder Raj
Sisodia argue for the inherent good of both business and
capitalism. Featuring some of today’s best-known companies,
they illustrate how these two forces can—and do—work most
powerfully to create value for all stakeholders: including
customers, employees, suppliers, investors, society, and the
environment.
These “Conscious Capitalism” companies
include Whole Foods Market, Southwest Airlines, Costco,
Google, Patagonia, The Container Store, UPS, and dozens of
others. We know them; we buy their products or use their
services. Now it’s time to better understand how these
organizations use four specific tenets—higher
purpose, stakeholder integration, conscious
leadership, and conscious culture and
management—to build strong businesses and help advance
capitalism further toward realizing its highest
potential.
As leaders of the Conscious Capitalism
movement, Mackey and Sisodia argue that aspiring leaders and
business builders need to continue on this path of
transformation—for the good of both business and society as
a whole.
At once a bold defense and reimagining of
capitalism and a blueprint for a new system for doing
business grounded in a more evolved ethical consciousness,
this book provides a new lens for individuals and companies
looking to build a more cooperative, humane, and positive
future.
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