Harvard Business Review Press
January 2013
On Sale: January 15, 2013
288 pages ISBN: 1422144208 EAN: 9781422144206 Kindle: B00A9WE10Y Hardcover / e-Book Add to Wish List
βWe believe that business is good because it creates value, it is ethical because it is based on voluntary exchange, it is noble because it can elevate our existence, and it is heroic because it lifts people out of poverty and creates prosperity. Free-enterprise capitalism is the most powerful system for social cooperation and human progress ever conceived. It is one of the most compelling ideas we humans have ever had. But we can aspire to something even greater.β βFrom the Conscious Capitalism Credo
In this book, Whole Foods Market cofounder John Mackey and professor and Conscious Capitalism, Inc. cofounder Raj Sisodia argue for the inherent good of both business and capitalism. Featuring some of todayβs best-known companies, they illustrate how these two forces canβand doβwork most powerfully to create value for all stakeholders: including customers, employees, suppliers, investors, society, and the environment.
These βConscious Capitalismβ companies include Whole Foods Market, Southwest Airlines, Costco, Google, Patagonia, The Container Store, UPS, and dozens of others. We know them; we buy their products or use their services. Now itβs time to better understand how these organizations use four specific tenetsβhigher purpose, stakeholder integration, conscious leadership, and conscious culture and managementβto build strong businesses and help advance capitalism further toward realizing its highest potential.
As leaders of the Conscious Capitalism movement, Mackey and Sisodia argue that aspiring leaders and business builders need to continue on this path of transformationβfor the good of both business and society as a whole.
At once a bold defense and reimagining of capitalism and a blueprint for a new system for doing business grounded in a more evolved ethical consciousness, this book provides a new lens for individuals and companies looking to build a more cooperative, humane, and positive future.
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