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Adapt to the Future, Invest in Yourself, and Transform Your Career
Crown
February 2012
On Sale: February 14, 2012
304 pages
ISBN: 0307888908
EAN: 9780307888907
Kindle: B0050DIWHU
Hardcover / e-Book
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Self-Help | Non-Fiction
A blueprint for thriving in your job and building a
career by applying the lessons of Silicon Valley's most
innovative entrepreneurs.
The career escalator
is jammed at every level. Unemployment rates are sky-high.
Creative disruption is shaking every industry. Global
competition for jobs is fierce. The employer-employee pact
is over and traditional job security is a thing of the past.
Here, LinkedIn cofounder and chairman Reid
Hoffman and author Ben Casnocha show how to accelerate your
career in today's competitive world. The key is to manage
your career as if it were a start-up business: a
living, breathing, growing start-up of you.
Why? Start-ups - and the entrepreneurs who run them -
are nimble. They invest in themselves. They build their
professional networks. They take intelligent risks. They
make uncertainty and volatility work to their advantage.
These are the very same skills professionals
need to get ahead today.
This book isn't
about cover letters or resumes. Instead, you will learn the
best practices of Silicon Valley start-ups, and how to apply
these entrepreneurial strategies to your career. Whether you
work for a giant multinational corporation, a small local
business, or launching your own venture, you need to know
how to:
* Adapt your career plans as you
change, the people around you change, and industries
change.
* Develop a competitive advantage to win
the best jobs and opportunities.
* Strengthen your
professional network by building powerful alliances and
maintaining a diverse mix of relationships. * Find
the unique breakout opportunities that massively
accelerate career growth. * Take proactive risks
to become more resilient to industry tsunamis. * Tap
your network for information and intelligence that help
you make smarter decisions. A revolutionary new
guide to thriving in today's fractured world of work, the
strategies in this book will help you survive and thrive and
achieve your boldest professional ambitions. The Start-Up
of You empowers you to become the CEO of your career and
take control of your future.
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