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What a (Very) Young CEO Learned on His Journey Through Silicon Valley
Jossey-Bass
June 2007
On Sale: May 25, 2007
208 pages
ISBN: 0787996130
EAN: 9780787996130
Hardcover
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Non-Fiction
Ben Casnocha started his first company at age 12. By the
time he was 16, he was nominated for Inc. Magazine's
"Entrepreneur of the Year" and was chairman of his second
company, Comcate. While playing high school basketball and
editing the school paper, Casnocha was also sneaking away to
early morning flights for sales calls with customers. With
the support and advice of some of Silicon Valley's brightest
minds, Casnocha crammed a lifetime of business experience
into just a few years, all of which he shares in this unique
book. My Start-Up Life is full of specific,
actionable entrepreneurial advice from both the author and
his "braintrust" of advisors on topics such as:
- The fuss about "passion"—and how to
leverage yours
Lucky or smart? How to be
both Create and project Brand "Me"
Becoming a corporate athlete
"Life is a sales call"
Taking mentoring relationships to the next
level The road ahead: leadership in a
global, fast-paced world My Start-Up
Life is more than a gee-whiz account from a precocious
teenager—it is a serious yet entertaining treatment of the
ups and downs of an entrepreneurial life and the sacrifices
necessary to pursue a vision. Casnocha reveals practical
tools for you to use to start your own business, or simply
become CEO of your own life. Prepare to learn, laugh, and
join the conversation!
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