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Also by Ben Casnocha:

The Start-Up Of You, February 2012
Hardcover / e-Book
My Start-Up Life, June 2007
Hardcover

MY START-UP LIFE
By: Ben Casnocha

What a (Very) Young CEO Learned on His Journey Through Silicon Valley

Jossey-Bass
June 2007
On Sale: May 25, 2007
208 pages
ISBN: 0787996130
EAN: 9780787996130
Hardcover
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Non-Fiction

Ben Casnocha started his first company at age 12. By the time he was 16, he was nominated for Inc. Magazine's "Entrepreneur of the Year" and was chairman of his second company, Comcate. While playing high school basketball and editing the school paper, Casnocha was also sneaking away to early morning flights for sales calls with customers. With the support and advice of some of Silicon Valley's brightest minds, Casnocha crammed a lifetime of business experience into just a few years, all of which he shares in this unique book.

My Start-Up Life is full of specific, actionable entrepreneurial advice from both the author and his "braintrust" of advisors on topics such as:

• The fuss about "passion"—and how to leverage yours

• Lucky or smart? How to be both

• Create and project Brand "Me"

• Becoming a corporate athlete

• "Life is a sales call"

• Taking mentoring relationships to the next level

• The road ahead: leadership in a global, fast-paced world

My Start-Up Life is more than a gee-whiz account from a precocious teenager—it is a serious yet entertaining treatment of the ups and downs of an entrepreneurial life and the sacrifices necessary to pursue a vision. Casnocha reveals practical tools for you to use to start your own business, or simply become CEO of your own life. Prepare to learn, laugh, and join the conversation!

Media Buzz

Marketplace - PRI - April 7, 2008