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The Fall and Resurrection of America's Big Three Auto Makers--GM, Ford, and Chrysler
William Morrow
October 2011
On Sale: October 4, 2011
400 pages
ISBN: 0061845620
EAN: 9780061845628
Hardcover
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Non-Fiction
Once Upon a Car is the brilliantly reported story of Detroitβs fight for survival, chronicling how the countryβs Big Three auto companiesβGeneral Motors, Ford, and Chryslerβteetered on the brink of collapse during the 2008 financial crisis. Bill Vlasic takes readers behind closed doors and into the executive offices, assembly plants, and union halls to introduce a cast of memorable characters, many of whom speak out for the first time, including the executives who struggled to save their companies but in the end had to seek a controversial, last-gasp rescue from the American government. The story moves from the gleaming corporate skyscrapers and massive auto plants to the U.S. Congress and into the Oval Office, where President Obama and his aides wrestled with how to keep General Motors and Chrysler from going out of business. Vlasic shows why the bailout worked, and how Detroit can succeed under new leadership and build automobiles equal to any in the world.
 Media BuzzCBS Sunday Morning - January 22, 2012
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