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The Fall and Resurrection of America's Big Three Auto Makers--GM, Ford, and Chrysler
William Morrow
October 2011
On Sale: October 4, 2011
400 pages
ISBN: 0061845620
EAN: 9780061845628
Hardcover
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Non-Fiction
Once Upon a Car is the brilliantly reported story of
Detroit’s fight for survival, chronicling how the country’s
Big Three auto companies—General Motors, Ford, and
Chrysler—teetered on the brink of collapse during the 2008
financial crisis. Bill Vlasic takes readers behind closed
doors and into the executive offices, assembly plants, and
union halls to introduce a cast of memorable characters,
many of whom speak out for the first time, including the
executives who struggled to save their companies but in the
end had to seek a controversial, last-gasp rescue from the
American government. The story moves from the gleaming corporate skyscrapers and
massive auto plants to the U.S. Congress and into the Oval
Office, where President Obama and his aides wrestled with
how to keep General Motors and Chrysler from going out of
business. Vlasic shows why the bailout worked, and how
Detroit can succeed under new leadership and build
automobiles equal to any in the world.
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