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Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy
Crown Business
September 2011
On Sale: September 20, 2011
256 pages
ISBN: 0385531737
EAN: 9780385531733
Kindle: B004J4X2VM
Paperback / e-Book
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Non-Fiction
Foreword by Morgan Spurlock From the
bestselling author of Buyology comes a shocking insider’s
look at how today’s global giants conspire to obscure the
truth and manipulate our minds, all in service of
persuading us to buy.
Marketing
visionary Martin Lindstrom has been on the front lines of
the branding wars for over twenty years. Here, he
turns the spotlight on his own industry, drawing on all he
has witnessed behind closed doors, exposing for the first
time the full extent of the psychological tricks and traps
that companies devise to win our hard-earned dollars.
Picking up from where Vance Packard's
bestselling classic, The Hidden Persuaders, left off
more than half-a-century ago, Lindstrom
reveals:
• New findings
that reveal how advertisers and marketers intentionally
target children at an alarmingly young age – starting when
they are still in the womb!
• Shocking results of an fMRI
study which uncovered what heterosexual men really
think about when they see sexually provocative
advertising (hint: it isn’t their girlfriends).
• How marketers and retailers
stoke the flames of public panic and capitalize on paranoia
over global contagions, extreme weather events, and food
contamination scares.
• The first
ever neuroscientific evidence proving how addicted we all
are to our iPhones and our Blackberry’s (and the shocking
reality of cell phone addiction - it can be harder to shake
than addictions to drugs and alcohol).
• How companies of all stripes
are secretly mining our digital footprints to uncover some
of the most intimate details of our private lives, then
using that information to target us with ads and offers
‘perfectly tailored’ to our psychological profiles.
• How certain companies, like the
maker of one popular lip balm, purposely adjust their
formulas in order to make their products chemically
addictive.
• What a 3-month long guerilla
marketing experiment, conducted specifically for this book,
tells us about the most powerful hidden persuader of them
all.
• And much, much
more.
This searing expose introduces a new
class of tricks, techniques, and seductions – the Hidden
Persuaders of the 21st century- and shows why they are more
insidious and pervasive than ever.
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