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Also by Martin Lindstrom:

Brandwashed, September 2011
Paperback / e-Book
Brand Sense, February 2010
Paperback (reprint)
Buyology, February 2010
Paperback
Buyology, November 2008
Hardcover

BUYOLOGY
By: Martin Lindstrom

Truth and Lies About Why We Buy

Doubleday
November 2008
On Sale: October 21, 2008
256 pages
ISBN: 0385523882
EAN: 9780385523882
Hardcover
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Non-Fiction

How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying decisions take place below the surface, so deep within our subconscious minds, we’re barely aware of them?

In BUYOLOGY, Lindstrom presents the astonishing findings from his groundbreaking, three-year, seven-million-dollar neuromarketing study, a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what seduces our interest and drives us to buy. Among the questions he explores:

Does sex actually sell? To what extent do people in skimpy clothing and suggestive poses persuade us to buy products? Despite government bans, does subliminal advertising still surround us – from bars to highway billboards to supermarket shelves? Can “Cool” brands, like iPods, trigger our mating instincts? Can other senses – smell, touch, and sound - be so powerful as to physically arouse us when we see a product? Do companies copy from the world of religion and create rituals – like drinking a Corona with a lime – to capture our hard-earned dollars?

Filled with entertaining inside stories about how we respond to such well-known brands as Marlboro, Nokia, Calvin Klein, Ford, and American Idol, BUYOLOGY is a fascinating and shocking journey into the mind of today’s consumer that will captivate anyone who’s been seduced – or turned off – by marketers’ relentless attempts to win our loyalty, our money, and our minds. Includes a foreword by Paco Underhill.

Media Buzz

Today - August 12, 2009
Today - March 3, 2009
Today - March 2, 2009
Today - January 8, 2009
Talk of the Nation - December 9, 2008
Marketplace - PRI - November 14, 2008
Today - October 20, 2008