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HarperBusiness
March 2011
On Sale: March 8, 2011
256 pages
ISBN: 0061914185
EAN: 9780061914188
Hardcover
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Self-Help
If this were 1923, this book would have been called "Why
Radio Is Going to Change the Game" . . . If it were 1995, it would be "Why Amazon Is Going to
Take Over the Retailing World" . . . The Thank You Economy is about something big, something
greater than any single revolutionary platform. It isn't
some abstract concept or wacky business strategy—it's real,
and every one of us is doing business in it every day,
whether we choose to recognize it or not. It's the way we
communicate, the way we buy and sell, the way businesses and
consumers interact online and offline. The Internet, where
the Thank You Economy was born, has given consumers back
their voice, and the tremendous power of their opinions via
social media means that companies and brands have to compete
on a whole different level than they used to. Gone are the days when a blizzard of marketing dollars could
be used to overwhelm the airwaves, shut out the competition,
and grab customer awareness. Now customers' demands for
authenticity, originality, creativity, honesty, and good
intent have made it necessary for companies and brands to
revert to a level of customer service rarely seen since our
great-grandparents' day, when business owners often knew
their customers personally, and gave them individual attention. Here renowned entrepreneur Gary Vaynerchuk reveals how
companies big and small can scale that kind of personal,
one-on-one attention to their entire customer base, no
matter how large, using the same social media platforms that
carry consumer word of mouth. The Thank You Economy offers
compelling, data-driven evidence that we have entered into
an entirely new business era, one in which the companies
that see the biggest returns won't be the ones that can
throw the most money at an advertising campaign, but will be
those that can prove they care about their customers more
than anyone else. The businesses and brands that harness the
word-of-mouth power from social media, those that can shift
their culture to be more customer-aware and fan-friendly,
will pull away from the pack and profit in today's markets. Filled with Vaynerchuk's irrepressible candor and wit, as
well as real-world examples of companies that are profiting
by putting Thank You Economy principles into practice, The
Thank You Economy reveals how businesses can harness all the
changes and challenges inherent in social media and turn
them into tremendous opportunities for profit and growth.
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