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GARY VAYNERCHUK'S 101 WINES By: Gary Vaynerchuk
Guaranteed to Inspire, Delight, and Bring Thunder to Your World
Rodale
May 2008
On Sale: May 13, 2008
256 pages ISBN: 1594868824 EAN: 9781594868825 Paperback
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Non-Fiction
Millions have logged onto Gary Vaynerchuk's Wine Library TVβwatching him boldly and unconventionally rate hundreds of wines. Viewers are attracted to his youthful energy, unique voice, and often outrageous descriptions. Now, in Gary Vaynerchuk's 101 Wines, Vaynerchuk reveals his first ranked list of the most exciting and tantalizing spirits he has sampled while traveling the globe. Deeming himself "the wine guy for the average Joe," Vaynerchuk avoids the pomposity of traditional educators. Unlike wine guides that lack animation and lecture rather than inspire, 101 Wines shows you how to develop the necessary go-drink-wine attitude. Vaynerchuk encourages you to trust your own palateβstressing that your love of a certain wine makes it good regardless of what the experts or the price on the bottle say. Vaynerchuk's recommendations span a wide range of prices, nations, grapes, and stylesβallowing everyone from novices to connoisseurs to expand their wine horizons. Unlock the secret to why Vaynerchuk labels wines "From Ruins to Riches," "Red with Fish," and "Not Your Fatherβs Spumante." Discover wines that taste like ones 10 times their price. Read as Vaynerchuk illuminates his top choices with vivid terminology such as "Bring the Thunder" and "Riding the Rainbow." Demystify conventions that once limited your wine-tasting desires. Journey through wine styles and break down barriers with his technical notes and stories behind the vintage. Smile as you realize you too can become a wine aficionado. With your newfound knowledge, you will out-entertain and enlighten your friends, host extraordinary parties and treat your taste buds to an exhilarating ride. So if you are ready to become a "Vayniac"βone devoted to selecting wines based on Vaynerchuk's innovative principlesβgrab that corkscrew because a wine sampling adventure like no other awaits.
 Media BuzzEarly Show - December 3, 2008
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