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Secret Recipe For Success
Wiley
October 2008
On Sale: September 26, 2008
200 pages
ISBN: 0470823844
EAN: 9780470823842
Paperback
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Non-Fiction
Ranked #5 in INSEADβs Top Ten Knowledge Articles for Q2 2009 This book examines the major contributing factors which catapulted KFC to the top of the Chinese restaurant service industry in less than two decades. It focuses on KFC China's competitive differentiators, and how they jelled in support of a coherent business strategy, and of each other. The successful execution of KFC China's business strategy has since been rewarded with an unlikely industry leadership position in growth, profitability, market share, and brand recognition in the world's fastest growing economy.
 Media BuzzCBS Sunday Morning - March 6, 2011
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