Purchase
Secret Recipe For Success
Wiley
October 2008
On Sale: September 26, 2008
200 pages ISBN: 0470823844 EAN: 9780470823842 Paperback
Add to Wish List
Non-Fiction
Ranked #5 in INSEAD’s Top Ten Knowledge Articles for Q2 2009 This book examines the major contributing factors which
catapulted KFC to the top of the Chinese restaurant service
industry in less than two decades. It focuses on KFC China's
competitive differentiators, and how they jelled in support
of a coherent business strategy, and of each other. The
successful execution of KFC China's business strategy has
since been rewarded with an unlikely industry leadership
position in growth, profitability, market share, and brand
recognition in the world's fastest growing economy.
Comments
No comments posted.
Registered users may leave comments.
Log in or register now!
|