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Wit and Wisdom of an Ad Man
Grove Press
November 2010
On Sale: November 16, 2010
176 pages
ISBN: 0802119891
EAN: 9780802119896
Hardcover
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Fiction Family Life
Advertising pioneer and visionary Roger Sterling, Jr.,
served with distinction in the Navy during World War II, and
joined Sterling Cooper Advertising as a junior account
executive in 1947. He worked his way up to managing partner
before leaving to found his own agency, Sterling Cooper
Draper Pryce, in 1963. During his long and illustrious career, Sterling has come
into contact with all the luminaries and would-be luminaries
of the advertising world, and he has acquired quite a
reputation among his colleagues for his quips, barbs, and
witticisms. Taken as a whole, Roger Sterling’s pithy comments and
observations amount to a unique window on the advertising
world—a world that few among us are privileged to witness
first—hand—as well as a commentary on life in New York City
in the middle of the twentieth century. A few “sterling” examples: When a man gets to a point in his life when his name’s on
the building,
he can get an unnatural sense of entitlement. The day you sign a client is the day you start losing him. Being with a client is like being in a marriage. Sometimes
you get into it for the wrong reasons, and eventually they
hit you in the face. When God closes a door, he opens a dress. Sterling's Gold covers it all: business, marriage, and the
taste of success made sweeter with a glass of something strong.
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