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My Misadventures in the Decade Wall Street Went Insane
Portfolio Hardcover
July 2010
On Sale: June 29, 2010
368 pages
ISBN: 1591843294
EAN: 9781591843290
Hardcover
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Non-Fiction
What Liar's Poker was to the 1980s, The Zeroes is to the
first decade of the new century: an insider's memoir of a
gilded era when Wall Street went insane-and took the rest of
us down with it. Randall Lane never set out to become a Wall Street power
broker. But during the decade he calls the Zeroes, he
started a small magazine company that put him near the
white-hot center of the biggest boom in history. Almost by
accident, a man who drove a beat-up Subaru and lived in a
rented walk-up became the go-to guy for big shots with
nine-figure incomes. Lane's saga began with a simple idea: a glossy magazine
exclusively for and about traders, which would treat them
like rock stars and entice them to splurge on luxury goods.
Trader Monthly was an instant hit around the world. Wall
Streeters loved the spotlight, and advertisers like
Gulfstream, Maybach, and Bulgari loved the marketing
opportunity. To accelerate the buzz, Lane's staff threw parties featuring
celebrities, premium steaks, cigars, and top-shelf vodka.
Nothing was too expensive or too outrageous. Private jets in
Napa Valley. Casino nights in London. And $1,000-a- seat
boxing matches in New York, where traders from Goldman Sachs
and Bear Stearns pounded each other in front of tuxedoed
throngs. Before long, Wall Street's rich and powerful trusted Lane as
a fellow insider-the guy who could turn an anonymous trader
into a cover model and media darling. And the rest of the
world sought him out as a way to tap into Wall Street's
riches. As he emptied his bank account to help keep his
little company afloat, he became a nexus for the absurd.
Traders who turned 9/11 and Hurricane Katrina into
multimillion-dollar windfalls. John McCain closing out the
craps tables during an all-night gambling binge. Pop artist
Peter Max hustling hundreds of thousands of dollars by
selling traders paint-by-numbers portraits. Al Gore, John
Travolta, Moby. Corrupt Caribbean rulers, the mobsters from
Goodfellas, the pope. And a retired baseball star turned
market guru named Lenny Dykstra, whose rise and fall was a
great metaphor for the decade. All played roles in Lane's
increasingly surreal world. When the crash of 2008 hit, Lane's company and life savings
were destroyed along with the high-flying traders and
dealmakers his magazines exalted. But Lane walked away with
something more lasting: an incredible true story, told by a
skilled writer and reporter who sat squarely in the middle
of one of the critical periods in modern financial and
cultural history. People will turn to The Zeroes for many
years to come, to find out what the era was really like.
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