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Island Press
April 2010
On Sale: April 15, 2010
248 pages
ISBN: 1597267163
EAN: 9781597267168
Paperback
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Non-Fiction
In 2009, Rolling Stone named Joe Romm to its list
of "100 People Who Are Changing America." Romm is a climate
expert, physicist, energy consultant, and former official in
the Department of Energy. But it’s his influential blog, one
of the "Top Fifteen Green Websites" according to Time
magazine, that’s caught national attention. Climate change
is far more urgent than people understand, Romm says, and
traditional media, scientists, and politicians are missing
the story.
Straight Up draws on Romm’s most important
posts to explain the dangers of and solutions to climate
change that you won’t find in newspapers, in journals, or on
T.V. Compared to coverage of Jay-Z or the latest
philandering politician, climate change makes up a
pathetically small share of news reports. And when
journalists do try to tackle this complex issue, they often
lack the background to tell the full story. Despite the
dearth of reporting, polls show that two in five Americans
think the press is actually exaggerating the threat of
climate change. That gives Big Oil, and others with a vested
interest in the status quo, a huge opportunity to mislead
the public.
Romm cuts through the misinformation and presents the
truth about humanity’s most dire threat. His analysis is
based on sophisticated knowledge of renewable technologies,
climate impacts, and government policy, written in a style
everyone can understand. Romm shows how a 20 percent
reduction in global emissions over the next quarter century
could improve the economy; how we can replace most coal and
with what technologies; why Sarah Palin wears a polar bear
pin; and why controversial, emerging technologies like
biochar have to be part of the solution.
The ultimate solution, Romm argues, is bigger than any
individual technology: it’s citizen action. Without public
pressure, Washington and industry don’t budge. With it, our
grandkids might just have a habitable place to live.
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