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Also by Sheena Iyengar:

The Art Of Choosing, March 2010
Hardcover

THE ART OF CHOOSING
By: Sheena Iyengar

Twelve
March 2010
On Sale: March 1, 2010
352 pages
ISBN: 0446504106
EAN: 9780446504102
Hardcover
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Non-Fiction

Every day we make choices. Coke or Pepsi? Save or spend? Stay or go?Whether mundane or life-altering, these choices define us and shape our lives. Sheena Iyengar asks the difficult questions about how and why we choose: Is the desire for choice innate or bound by culture? Why do we sometimes choose against our best interests? How much control do we really have over what we choose? Sheena Iyengar's award-winning research reveals that the answers are surprising and profound. In our world of shifting political and cultural forces, technological revolution, and interconnected commerce, our decisions have far-reaching consequences. Use THE ART OF CHOOSING as your companion and guide for the many challenges ahead.

Media Buzz

CBS Sunday Morning - April 25, 2010
Diane Rehm Show - NPR - March 3, 2010