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Also by Marian Salzman:

The Future of Men, September 2005
Hardcover

Also by Ira Matathia:

The Future of Men, September 2005
Hardcover

The Future of Men
Marian Salzman, Ira Matathia

Targeted at readers looking to connect with the elusive male consumer, the book should stimulate more than its share of water cooler conversations and trend-forecasting magazine articles.- PW

Palgrave Macmillan
September 2005
256 pages
ISBN: 1403968829
Hardcover
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Non-Fiction

From the stay-at-home dad to the metrosexual to the new macho revival, trendspotters and bestselling authors of Next show how the role of men has evolved and what it means for business and our culture. This is a revealing exploration of a market in flux--comprising half the population of the world--men. The authors show that the new definition of male is a result of complex social, biological, and economic influences that will revolutionize how we define and reach the "new" male market.

* From the team that created the buzz around the word "metrosexual"
* Businesses--from automobiles to cosmetics--are implicated in this change
* The flipside of Faith Popcorn's EVEolution

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