Marian Salzman

Marian Salzman is one of the world's leading futurists/global strategists (named among the top five in the world by publisher VNU), possessing extensive experience in the global advertising/marketing communications industry, with a particular focus on innovation in driving creative insights, marketing strategies, consumer intelligence, and thought leadership into client companies. Marian Salzman is a leading creator of actionable intelligence for global marketers. In the world of trendspotting, Marian Salzman is a world leader, having identified such trends as: Wiggers; It's America Online; Millennium Blue; Singletons; Metrosexuality; and Metrosexmania. She was named to New York's "Cyber 60" and one of Crain's New York Business's "40 Under 40." *She separates fads from trends, useless information from keen, actionable insights. *She clarifies what you need to know to steer your company and brands in the right direction. *She identifies how quickly and deeply trends will take hold in various markets and cultures. Her techniques include extensive consumer e-polls, online focus groups and interviews, and unique research methodologies--from closet studies to photo diaries to ethnographic interviews. If you are responsible for driving the strategic direction of your business or managing the information flow in your company, Marian Salzman should be in your arsenal of marketing tools.