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THE LITTLE BOOK OF SAFE MONEY
By: Jason Zweig
How To Conquer Killer Markets, Con Artists, And Yourself
Wiley
November 2009
On Sale: November 9, 2009
230 pages
ISBN: 0470398523
EAN: 9780470398524
Hardcover
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Non-Fiction | Self-Help Money
With the value of the dollar sinking, bond yields drying up, giant investment banks collapsing, and stock markets crumbling, how can you ensure that your money will stay safe? By becoming better acquainted with the markets, the "professionals" who populate the field of finance, and, most importantly, yourself. While this may sound like simple advice, author Jason Zweigโthe investing and personal finance columnist for the Wall Street Journalโknows how difficult this endeavor can be. But as a trusted voice in the financial community, he has helped thousands of investors achieve this goal, and now, with The Little Book of Safe Money, he wants to help you do the same. The Little Book of Safe Money is the perfect guide for those trying to make their way through today's tough markets. Topics covered include everything from investing behavior and why our minds come with their own set of biases that often prove harmful to the use of financial advisors. But this reliable resource goes one step further than the rest by questioning an investor's true appetite for risk. The Little Book of Safe Money also debunks many of the myths that whirl around Wall Street with chapters like "Hedge-Fund Hooey." Page by page, this timely book: Outlines strategies for satisfying our ever-changing investment appetites while focusing on a long-term financial plan Discusses both the external and internal forces that can hurt your investment performanceโand how you can better deal with them Offers practical guidance, tools, and tips for surviving and thriving in a down market And much more In a straightforward and accessible style, Zweig peels away layer after layer of buzz words, emotion, and myths to reveal what's really going on in today's financial markets and how you can thrive under even the most adverse conditions. If you're serious about succeeding in today's turbulent markets, then The Little Book of Safe Money is
 Media BuzzMarketplace - PRI - November 21, 2009
Tavis Smiley - November 13, 2009
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