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Your Money And Your Brain
Jason Zweig
How The New Science Of Neuroeconomics Can Help Make You Rich
Simon & Schuster
August 2007
On Sale: August 1, 2007
352 pages
ISBN: 074327668X
EAN: 9780743276689
Hardcover
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Non-Fiction
What happens inside our brains when we think about money?
Quite a lot, actually, and some of it isn't good for our
financial health. In Your Money and Your Brain, Jason
Zweig explains why smart people make stupid financial
decisions -- and what they can do to avoid these mistakes. Zweig, a veteran financial journalist, draws on the latest
research in neuroeconomics, a fascinating new discipline
that combines psychology, neuroscience, and economics to
better understand financial decision making. He shows why we
often misunderstand risk and why we tend to be overconfident
about our investment decisions. Your Money and Your
Brain offers some radical new insights into investing
and shows investors how to take control of the battlefield
between reason and emotion. Your Money and Your
Brain is as entertaining as it is enlightening. In the
course of his research, Zweig visited leading neuroscience
laboratories and subjected himself to numerous experiments.
He blends anecdotes from these experiences with stories
about investing mistakes, including confessions of stupidity
from some highly successful people. Then he draws lessons
and offers original practical steps that investors can take
to make wiser decisions. Anyone who has ever looked back
on a financial decision and said, "How could I have been so
stupid?" will benefit from reading this book.
Comments
1 comment posted.
Re: Your Money And Your Brain
good luck inwrititng and i ouwould likeot now fi icould
get autpgph picof you and some bookmarks for my collect ty so muh desiree reilly
(Desiree Reilly 2:33pm March 20, 2009)
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