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The Economic Naturalist's Field Guide
Robert H. Frank
Common Sense Principles for Troubled Times
Basic Books
June 2009
On Sale: May 25, 2009
240 pages ISBN: 0465015115 EAN: 9780465015115 Hardcover
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Non-Fiction
Ask a dozen talking heads about how the economy works and
what course of action we should take and you’ll get
thirteen different answers. But what if we possessed a
handful of basic principles that could guide our decisions—
both the personal ones about what to buy and how to spend
but also those national ones that have been capturing the
headlines? Robert H. Frank, (a.k.a. the Economic
Naturalist) has been illustrating those principles longer
and more clearly than anyone else. In The Economic
Naturalist’s Field Guide, he reveals how they play out in
Washington, on Wall Street, and in our own lives, covering
everything from tax policy to financial investment to
everyday decisions about saving and spending. In today’s
uncertain economic climate, The Economic Naturalist’s Field
Guide’s insights have more bearing on our pocketbooks,
policies, and personal happiness than ever.
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