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What Elephants And Epidemics Can Teach Us About Innovation
Harvard Business School Press
September 2006
On Sale: August 30, 2006
207 pages
ISBN: 1422102823
EAN: 9781422102824
Paperback
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Non-Fiction
Why do so many world-changing insights come from people with little or no related experience? Charles Darwin was a geologist when he proposed the theory of evolution. And it was an astronomer who finally explained what happened to the dinosaurs. Frans Johanssonβs The Medici Effect shows how breakthrough ideas most often occur when we bring concepts from one field into a new, unfamiliar territory, and offers examples how we can turn the ideas we discover into path-breaking innovations.
 Media BuzzAnderson Cooper 360 - March 17, 2009
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