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The Ride Of A Lifetime
Paul Teutul
Doing Business The Orange County Choppers Way
Wiley
March 2009
On Sale: March 9, 2009
192 pages
ISBN: 0470449977
EAN: 9780470449974
Hardcover
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Non-Fiction
Since founding Orange County Choppers in Upstate New York in
1999, Teutul has grown the business from a hobby into a
70-person-plus operation that produces and sells 150 custom
bikes a year at retail prices starting at $30,000 and
quickly escalating to six figures. Teutul and his team not
only sell their choppers from their world headquarters in
Newburgh, New York, but throughout a
multi-country dealership network in the US and abroad.
Paul and his sons build the best one-of-a-kind choppers in
the world with unrivaled passion, creativity, and
honesty.
In The Ride of a Lifetime, Teutul
elucidates the business principles that have made Orange
County Choppers a household name. His smart commonsense
business wisdom works for businesses both big and small in
any industry. Here, listeners will learn firsthand how
Teutul built a uniquely successful business by working hard
and demanding it from others; encouraging and embracing
unfettered creativity; establishing well-defined roles for
every team member and demanding they support each other; and
using honest conflict and confrontation to solve problems
and constantly innovate. The Ride of a Lifetime is a
smart, tough-as-nails guide to business success that every
entrepreneur should hear.
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